ABOUT 22DIGITAL
22DIGITAL is a boutique creative agency in Northern New Jersey specializing in high-profile, innovative marketing. The agency has developed a wide assortment of integrated television and Internet campaigns. In addition to creative development and production of network television spots, 22DIGITAL has overseen over $30 million in B2C transactions for its clients. The company has managed millions in advertising campaigns on everywhere from Google to Yahoo to the AOL network.
22DIGITAL has significant experience in television production (from HD to 35mm) and integration with the Internet. For example, when Anna Nicole Smith wanted to tell the world she was pregnant, 22DIGITAL created the online viral marketing campaign. With over 900,000 downloads in a 36-hour window, the online campaign was featured on most major news sites, from MSNBC to People Magazine to CNN.
Always looking for innovative ways to bridge traditional media with interactive technology, 22DIGITAL developed a turnkey interactive voting site for "Get John's Job" on the Howard Stern Radio Show at K-Rock, from the server deployment to the creative development and security-enhanced voting system. The site won rave reviews from Howard on-air and succesfully handled over 100,000 unique votes in two days.
More recently, 22DIGITAL was featured in BrandWeek and AdWeek as the contributing agency for a unique "DVR-enhanced" television spot that debuted in 2007.
22DIGITAL is uniquely positioned to bridge traditional media with technology.
MARK SCHEY (CEO/DIRECTOR/EXECUTIVE PRODUCER)
Mark has over 15 years experience in television production and online marketing. Early in his career, he handled online marketing for 20th Century Fox, where he hosted official sites for shows like "The X-Files", "Melrose Place", and "Beverly Hills 90210." He was lead designer/director of an interactive online game version of "The X-Files" for News Corp. Mark's high-profile sites have been named everything from "Best of the Web" by AOL and one of the "99 Coolest Hangouts Online" by Computer Life magazine.
Mark is also credited with creating the infamous Anna Nicole Smith catchphrase "TRIMSPA, Baby!" The spot, which he wrote and also served as creative director, has become a part of pop culture and been featured in everything from "Trivial Pursuit" to "Who Wants To Be A Millionaire." Mark has created and executive produced a high-definition reality show for HD.net, specials for E! Entertainment, and written and directed television commercials featuring Dale Earnhardt Jr., Anna Nicole Smith, and PGA Golfer John Daly.
DAVID SCHEY (MARKETING/CRM)
David has more than 10 years experience developing strategic segmentation, marketing mix, and marketing financial models for optimization of Internet, call center, retail, advertising, and general marketing channels with Fortune 500 companies. His consulting experience has included several industries, including CPG, financial services, healthcare, and hospitality.
Prior to working with 22DIGITAL, David worked for several prominent marketing and market research firm, such as McCann-Erickson, ACNielsen, and eLoyalty (a leading CRM consulting firm). He also received his M.B.A. in marketing from Rutgers University. He currently resides in Northern New Jersey.
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